Nathan-Jay Collantes

About Gung Ho:

Gung Ho is an Anime-themed ramen, poke bowl, and boba milk tea restaurant in Tulsa, Oklahoma. It opened in 2021 with one location. By 2022, they opened a second. Gung Ho is a popular spot for families, college students, and Anime fans.

My Role:

Social Media Manager

Strategy:

I centered my strategy around these three content pillars:

1. Tasty Food: Present Gung Ho’s delicious menu – ramen, poke bowls, boba milk tea, etc.
2. Anime-Inspired: Japanese and Anime-inspired designs to align with Gung Ho’s brand identity.
3. Lively Vibe: Capture Gung Ho’s restaurant lively environment by showcasing the fun designs, artwork, and features.

I used a variety of content types - photos, videos (Reels, TikTok), infographics - to present Gung Ho in a fun and entertaining way.

Highlights:

Gung Ho's Instagram and Facebook channels experienced significant growth.

- Within one year, Facebook gained 2K+ followers
- Within one year, Instagram gained 900+ followers, starting from <10 followers.
- Garnered great consistent engagement across both Facebook & Instagram.
- A reel showcasing the restaurant scored 669 likes, 7.8K views - the most on Gung Ho's IG.

Skills:

- Social Media Marketing
- Social Media Strategy
- Graphic Design
- Content Creation
- Photography
- Videography
- Video Editing
- Copywriting

Tools & Technology:

- Adobe Express
- Adobe Photoshop
- Airtable
- Meta Business Suite
- Instagram
- Facebook
- TikTok